I am absolutely learning as I go along. But, I was looking at my reports at 4 am (I don't wake up on purpose through night to check them, just if I wake up anyway) and it struck me that some books sell better than others..
For example
Three Celtic Ghost Stories
wasn't selling as well as:
Three More Ghost Stories
(I'm pretty imaginative with titles, don't you think?)
Even though in my estimation both volumes are equally good..
Then I realised that it was because the second one had a skull on the cover. I thought the first cover was stylish and moody (it was a standing stone) but it didn't point directly to the contents of the book being ghostly.
It seems the lesson is don't be clever, be obvious.
Maybe I'm wrong? I changed the first volume's cover to guess what - a skull. But a different one.
We shall see. The proof of the pudding is in the eating.
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